01
Flowtech
Fluid Power
Listed · B2B industrial · £120m
Near-zero to 45-person digital function. Platform rebuild, customer acquisition step change, infrastructure rationalisation.
Case study comingCommercial Digital & Ecommerce Director
I make
digital work
commercially.
B2B · PE-backed · Listed environments
A CV with a difference — designed to bring to life what I’ve done and what I can do for your business.
Available for consulting, full-time and contract roles.
UK · RemoteChristopher Park
x16→x18
PE EXIT MULTIPLE
Contributed to exit multiple improvement from x16 to x18 at a PE-backed school uniform retailer through full digital transformation — platform build, team, governance and data capability. 2019–2021.
£2m/<£200k
PROGRAMME ROI
£2m incremental revenue from less than £200k investment — identifying online abandonment and coordinating recovery across digital and the call centre. 2010–2012.
−78%
INFRA COST
Infrastructure cost cut by 78% (c.£175k annual saving) plus c.£75k from legacy decommission — c.£235k combined annual saving while improving resilience and release cadence. 2023–2025.
Section 02 / Selected work
Selected work.
Four contexts. One pattern.Flowtech
02
Banner &
Monkhouse
PE-backed · Exit ×16 → ×18
Full platform build from zero. Digital capability as the primary value-creation lever ahead of a successful PE exit.
Case study coming
03
Vanilla
Underground
Licensed merch · 26 markets
£2m → £5m gross turnover via marketplace expansion across 26 countries, repricing automation and bundling.
Case study coming
04
Missguided
Fast fashion · International growth
£2m+ incremental growth from CRO + personalisation; built the conversion process from scratch.
Case study comingAbout
I build things.
I always have.
Discipline, systems, and a tendency to take things apart to understand how they work. The same approach applies whether it’s a B2B platform, a personal training programme, or a cosplay build.
Read more →- 20+
- Years across B2B, retail, fashion and consumer
- 45
- People led across digital, technology and ops
- ×18
- PE exit multiple contributed at Banner & Monkhouse
- 26
- Countries scaled across in one international growth story